Founded in 2015 by Chris Gilberto, GODFIDENCE is a new menswear label based in Paris, France. The introductory collection, dubbed “Chapter 1: Heritage,” announces a new beginning, featuring an eclectic combination of influences that include ’90s hip hop, grunge and African culture. They’re all filtered through the brand’s clever ethos, “Dress to express, not to impress,” emphasizing both cozy and luxury sensibilities. The initial offerings take the form of the Essential Hoodie, Kimo Tee and Boxy Tee, all designed in Paris and made in the UK. Check out the brand’s inaugural lookbook in the gallery below, and expect the goods to be available soon at godfidencestudio.com.