FRESH SHODS | adidas Unveils First Performance Shoe Made From Biosteel Fiber

This week at the Biofabricate Conference in New York, adidas presented the Futurecraft Biofabric prototype, featuring an upper made entirely with Biosteel fiber, a material that replicates natural silk. Nature-based and completely biodegradable, Biosteel was developed by the German biotech company AMSilk, offering a unique combination of properties that are crucial in performance: it’s 15% lighter than conventional synthetic fibers, and it’s among the strongest fully natural materials available today.Biosteel fiber also continues adidas’ recent forays into sustainable footwear, including the brand’s recent partnership with Parley for the Oceans. Similar to the Parley project, adidas is expected to team up with AMSilk on the use of Biosteel Fiber in performance products on a larger scale.

Source: adidas Unveils First Performance Shoe Made From Biosteel Fiber – Freshness Mag

FRESH SHODS | adidas Stan Smith Boost Releasing in 2017

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adidas came back strong a couple of years ago when they brought back their iconic Stan Smith sneaker. Still today one sees the silhouette all over the place and it has sort of become the go-to clean tennis sneaker for the entire world. Next up the German brand introduced its new Boost sole technology with […]

Source: adidas Stan Smith Boost Releasing in 2017 | Highsnobiety